About Keen on Green

ReCool, Potter Environmental and the City of Thunder Bay have partnered to develop Keen on Green, an initiative to promote blue bag recycling in Thunder Bay.

Did you know there are 2 kgs of waste generated per person every day? Many people think that recycling serves only one purpose – to prolong the life of landfills and to save the millions of dollars it costs to open a new one. That is one reason; however there are many other economical and environmental reasons why we should recycle.

The Keen on Green Campaign will focus on changing people's attitudes toward recycling and teaching people how they can recycle.

Research shows that when asked why they do not recycle, people have expressed that it is too complicated and confusing, that they don't believe the materials they collect will actually be recycled, or that they don't believe that their efforts would make a difference.

By changing people's attitudes through education and awareness, we believe we can dramatically increase the number of people in Thunder Bay who recycle.

This one year campaign will include print, outdoor, TV, web, promotional materials, contests and two five-minute segments on Shaw Cable.

We will work with sponsors to create unique promotional opportunities specific to their businesses. We will also develop an educational program for Thunder Bay schools, targeting a variety of different age groups and education levels.

This creates a unique opportunity for business to show their commitment to environmentally responsible practices, while taking advantage of a program of partnerships with government agencies to create a large budget for advertising and communication far beyond what an individual business could create.

To view the complete Keen on Green Sponsorship information package click here. (PDF, 1mb)

To download the complete Keen on Green Sponsorship application form click here. (PDF, 1.12mb)